On Experience

Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.

Cathay Pacific’s Long View on Investing Outside of Its Jets

The so-called soft product is often the first to get the knife as airlines undergo turnarounds. Thanks to patient, long-term investors and the desire to be customer-centric, Cathay is investing in its lounges and end-to-end experiences even in the middle of a business turnaround.

Creating Hospitality in an Inhospitable Place

Creating a hospitality experience at scale in the middle of one of the world's largest deserts is quite the challenge. But from the isolation springs problem-solving, tight and cohesive teams, and having to make do and get creative.