Articles tagged “online travel agencies”

IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings

IHG represents a broader industry trend in that it's getting tougher with online travel agencies and wholesalers in the West while becoming more experimental with online travel sellers in Asia, where it needs help to grow its sales. Its use of new technologies to try to keep its strategy coordinated and to boost revenue are eye-catching.

Trainline Experiments With Hotels to Boost Revenue

Understandably, CEO Clare Gilmartin didn't want to play up moves into other travel areas too much at such an early stage, but we'll be keeping a close eye on how the company evolves over the next few years as it looks to diversify away from rail tickets and make more money in other areas.

Why Are Airline Websites So Bad at Inspiring Travel?

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth's sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can't keep pace.