Whether or not you agree with this, it's certainly an idea worth contemplating as everyone and everything in the travel industry are beginning to converge. Whatever you decide, please don't shoot the messenger.
From brands as experience platforms to strategic mergers, diversity messaging and beyond: These are the Megatrends in travel we're watching closely in 2018.
The biggest online travel story in Latin America in 2017 was Despegar's IPO. The Expedia-backed booking site raised $332 million to fund its expansion. The company has hinted that it is likely to use some of the cash to make an acquisition in 2018.
Might 2018 be the year U.S. regulators take a hard look anew at Google's travel-business practices after declining to take action in 2012? We hope so, in the interests of fair play, although the Trump Administration has been keen to reduce government regulation of businesses, not increase it.
These 10 Skift stories got the most clicks in 2017, and none were clickbait. The list shows Skift readers love hotel and online travel stories, original reporting, analysis and breaking news.
Our favorites of the year were stories that you could find nowhere else. Each featured hours — or months — of phone calls or in-person interviews, and provided insights about an important development or trend. Each of these talented journalists, you could find nowhere else, either.
The big chains now offer special book-direct deals through Google Hotel Ads. This helps with click-through and conversions, but also with new loyalty member acquisition — everything a growing hotel chain needs in an ad partner.
Lastminute.com Group's attempt to wean itself off low margin flight-ticket sales gets accelerated with this deal. The relatively low purchase price makes it a relatively risk-free acquisition.