Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation to Booking.com's BookingSuite division. Given their resource constraints, that's not likely to change in any meaningful way anytime soon.
Although his company has made it a mission to tell customers to book direct, Hilton CEO Christopher Nassetta knows he can't afford to overlook other distribution channels, including online travel agencies and travel agents.
This 137-page Skift deck curates data from every sector of travel and provides a wide sweeping overview of the state of the world’s largest sector and the forces driving it today. This is the State of Travel in 2016.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from…
Ctrip didn't realize the extent of the problem it would inherit with its acquisition of Qunar given the latter's disputes with China's largest airlines. The direct-booking wars are acute in China, where the government has called on the airlines to sell half of their tickets on their own websites by 2018.
When it comes to Marriott and Hilton pushing customers to book directly on their own websites, hell hath no fury like an online travel agency scorned. This could eventually get rough.
Expedia seems to be on a sensible course in 2016 as it seeks to make good on its 2015 buying binge. Acquisitions are the sexy part; now Expedia has to make the marriages work behind closed doors.
I remain employed as a journalist because of the countless stories I've written in the past -- and will likely write in the future -- about the harrowing (to some) prospect of Google becoming an online travel agency. I wouldn't bet on that scenario in the next couple of years. On the other hand, nothing in life or business stays the same.