Articles tagged “online travel agencies”

TripAdvisor's strategy prioritizes the importance of the app over mobile Web and desktop. With its ability to access Booking.com's trove of hotel descriptions and photos, TripAdvisor is seeing lots of success through its app in driving repeat bookers. The bottom line, though, is cheap hotel prices are key.

Because of the proliferation of mobile devices and the propensity of TripAdvisor's metasearch users to meander off course after clicking off the TripAdvisor site, the company needed to do something dramatic such as Instant Booking to adapt to the future. As it plays the unglamorous "long game," the outcome of TripAdvisor's gamble won't be known until at least 2017.

Growth may be small at this stage but it shows that IHG is making some inroads into cutting its dependency on online travel agencies.

The Forces Shaping Business Travel Data Deck paints a picture of the business travel landscape and the trends impacting the business traveler of the future through a curation of charts,…

Does a dramatic reduction in outbound traffic from online travel agency sites mean they are getting stickier or are they perhaps consciously retaliating against hotel-chain websites for direct-booking campaigns? Or is something else up?

Once millennials start making money, they're willing to spend to receive personalized treatment from a travel agent. They're also tired of the hassle of do-it-yourself online travel booking.

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

Ctrip did its own thing and adapted to conditions in China when it was created but its founders were very much aware of what was going on in the rest of the world, including the development of search engines, as well as Travelocity, Expedia and Priceline. One of the things that differentiated Ctrip from the outset was it appreciated the outsized importance of technology.

The big question on everyone's mind is what will happen if and when the market takes another downturn. And if it does, who will have the upper hand? Airbnb? The online travel agencies? Or the hotels?

Digital has fundamentally changed the way we do business – and the travel industry is on a digital journey all of its own.