As this TripAdvisor-Priceline Group partnership takes off, observe it closely because it signals a new stage in earnest in travel bookings -- the real emergence of third-party sites such as TripAdvisor and perhaps Google at some juncture that were primarily media sites as real forces in travel transactions.
Hotels like that online travel agencies sell their rooms, but they'd much rather sell the rooms themselves -- especially as consolidation has given giants like Expedia more power over negotiating prices.
Having an updated, well-thought out strategy for group business is essential for hotels. These tips from CVENT will help hotels stand out in the ever-competitive group business travel industry.
Whether it’s airlines which capitalise on artificial intelligence capabilities, or another sector of the travel industry, smart queries and solutions-oriented replies are the next logical step for the future of everything.
TV advertising by online travel agencies has been very much in vogue over the last couple of years. But TripAdvisor decided it doesn't need it for now and instead is going to take its new partnership with Booking.com and run with that instead.
An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.
Trivago is trying to develop a more partner-friendly booking flow than TripAdvisor has done with Instant Booking. But Trivago, which admittedly is still experimenting with its new features, still has ample consumer confusion to sort out.
Expedia is concerned that Booking.com's booking partnership with TripAdvisor will hurt Expedia traffic from TripAdvisor. Expedia's answer for now is Trivago taking hotel bookings. It's not a big answer for now, but it's a start. And Expedia might forge a booking partnership with Google in the future.