Articles tagged “online travel agencies”
How to Find the ‘Holistic Traveler’ Trapped in Your Data
Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit adaraglobal.com
Adara + Skift |
Sponsored New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings
Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.
Rafat Ali |
Ctrip Concedes Credit Card Breach at a Very Inopportune Moment
The data breach at Ctrip comes as Chinese travelers are rapidly discarding the call center option for online and mobile transactions. Such compromising of customers' credit card data undermines confidence in China's online booking market.
Dennis Schaal |
Online Booking Abandonment Is Huge in Travel as Consumers Comparison Shop
The rise of metasearch as led to consumers comparison shopping in big ways, the shopping cart abandonment numbers are in line with that.
Rafat Ali |
The Fast Bookers Vs. Intensive Researchers in Online Travel Booking
The fast bookers are going to be enabled more and more by mobile and continued evolution of efficient metasearch technologies. And understanding the behaviors of intensive researchers can help make user experience on online research and booking tools a lot better.
Rafat Ali |
5 Trends That Changed Hotel Technology in 2013
Travelers' expectations for connectivity will only intensify in 2014. Hotel brands that don't adopt quickly risk becoming obsolete while others that cater to guests' digital needs remain relevant.
Samantha Shankman |
Hotels Worry About the Power of the Booking Sites
This complaining from hotels is like the movie "Groundhog Day." How many times are we going to hear the same refrain? The OTAs are going to be a vital distribution channel for hotels for years to come, although smart hotels will make adjustments and seek to reduce their dependence on Expedia and Booking.com.
Concur Rebrands Booking Product Aimed at Rogue Business Travelers
Concur has faced intense pushback from the business travel establishment to its open booking initiative. Rebranding it as TripLink is a small bow to that opposition, but the essentials of the program remain the same.
Dennis Schaal |
Priceline Introduces Sponsored Listings in a Move Toward Increasing Ad Revenue
Though Priceline has traditionally been resistant to letting ads disrupt its sleek user experience, the payoff may have finally become too lucrative to resist.
Eliza Ronalds-Hannon |