Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty.
Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience.
Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.
Cleartrip has been a player in the Indian OTA space for nearly two decades. But now, it is pushing fast and hard in an industry where everyone is playing catch up with demand.
Oyo-parent Prism has been steadily and aggressively moving towards premiumization to capitalize on changing trends within India. The latest funding gives it the necessary capital to make the pivot as it prepares for an IPO.
MakeMyTrip wants to be a superapp. And for that, partnerships with major destinations seem to be crucial, especially as it scales its experiences vertical.
Travel brands like Ixigo know that they have maximized the reach within their own audience. Partnerships are now the fastest way to plug into new customers.
As Oyo eyes an IPO, its pivot to premium and self-serviced hotels shows where the money is, with higher occupancies, better ratings, and a clearer path to investor confidence.