Skiplagged doesn't have much of a future as a business beyond being an informational website. It is doubtful that Skiplagged would get authorization to link to a travel agency to enable Skiplagged users to book hidden-city itineraries because travel agencies would get into big trouble with airlines for facilitating such bookings.
It would be prudent for the established leaders in online travel not to get over-confident. They are going to have to work extremely hard to maintain their positions, which will undoubtedly be altered
Skiplagged founder Aktarer Zaman identified a problem -- the seeming arbitrary nature of airfares -- and attacked it. Now United and Orbitz may eat him for lunch.
Skiplagged's hidden-city practices are screwing up Orbitz's relationships with airlines so that's one reason for the lawsuit. Another factor is that startup founder Aktarer Zaman has been outsmarting his adversaries at every turn.
With Orbitz Worldwide now viewing itself more as a travel rewards company than a travel agency, and Travelocity now powered by Expedia technology, the travel agency space in the U.S. sure is dwindling.
Orbitz Worldwide obviously caved on this one and couldn't afford to see American Airlines, and now US Airways, flights go missing on Orbitz sites for six months, as happened during the contract impasse a couple of years ago.
The dispute between American Airlines Group and Orbitz Worldwide is somewhat surprising in that Travelport no longer controls Orbitz Worldwide, and the online travel company was thought to have won increased flexibility in its airline relationships. With Orbitz Worldwide's stock tanking, you can expect this fight to be resolved faster than the last time.
Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.