Articles tagged “OTAs”

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction.

We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors.

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

Sluggish recovery in the air distribution business, despite record travel demand, signals a disturbing trend for global distribution systems (GDSs). Without a one-size-fits-all strategy, GDSs should look again at their business models as airlines continue to push for direct bookings.

Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.

MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in India’s rapidly evolving online travel market.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.

Outstanding payments for hotel commissions tend to peak in the fourth quarter — just as the travel business hits its most volatile period. Using analytics and strategies that allow commissions to be paid as quickly as possible can help hotels avoid year-end backlogs, simplify their financial reporting, and improve relationships with their partners.