From rethinking menus to opting for more comfortable and sustainable bedding, American is hoping to win over more premium travelers with more premium products.
Airlines are raising baggage fees to offset rising costs and cooling airfare inflation. But these price hikes may also be part of a strategy to incentivize more passengers to sign up for their frequent flyer programs and co-branded credit cards.
With the airline focusing so many of its turnaround initiatives on the A350, the jet marks a huge opportunity to showcase the new Air India to the world.