Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.
Since people are already wandering city streets in search of Pokémons, tourism marketers are trying to guide them to local attractions where the little monsters are supposedly in abundance
Portland's indie spirit is paying dividends to help position the city in the global travel market as a place where creativity and innovation is valued and fostered to help connect visitors and locals.
While hosts have to shell out the permit fee, it's sites like Airbnb who stand to lose more, at least for now, from hosts' unwillingness to comply as these sites face fines unless they force hosts to obey local laws.
Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.
Denver continued to promote itself as a young active city even after its marijuana legalization vote, which would make Portland the first U.S. city to turn its laid-back attitude about drugs into an official marketing campaign.