The new seats come as JetBlue is looking to launch more premium products and services to further boost its bottom line, a trend that has taken over the airline industry.
ITC’s so-called “asset-right” strategy is actually a pivot to asset-light growth. By relying more on management and franchise deals, the company is looking to expand faster, reduce capital exposure, and align with the economics driving India’s hotel boom.
Southwest is following in the footsteps of its legacy rivals as it considers opening airport lounges to capitalize on the premium boom that has gripped the industry for nearly three years.
Years ago, Oyo made hotels more affordable for younger travelers. Now with an IPO expected soon, Prism is not holding back as it looks to make the most of the rising demand for premium accommodations.
CheckIn shows how Prism is trying to reinvent itself for a new kind of Indian traveler. It built its empire on budget hotels, but the company now sees its future in catering to people willing to pay more for better stays.
What’s in a name? For Oyo, now Prism, apparently quite a bit. But investors will look past the rebrand for proof the company is more than a startup in new clothes, and that its profits are built to last.
The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.
Alaska Airlines is making a big bet on international and premium travel as it looks to launch more routes to Europe and introduce new business class suites.