Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.
Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can.
Priceline has been a savvy marketer over the years, and this ad campaign tease hits the right notes at a time when affordability concerns are a major trend.
In the face of the LLM threat, Booking Holdings thinks it can repeatedly grow its top line 8% annually over the "medium term" and earnings per share 15% over the same timespan.
Brett Keller has seen it all at Priceline, including the disruption that takes place when there are platform shifts. He thinks the AI revolution will be true to form.
Several major online travel agencies, such as Booking.com, for years didn't have access to flights from both Ryanair and Southwest. That era has come to a close.
Priceline is the second online travel agency to partner with Southwest as the carrier looks to widen its distribution channels amid major shifts in its business model.
The United-JetBlue alliance is just that, and not an acquisition. Still, as with such transitions, it brings substantial changes to United.com's non-air partnership roster.