Mixing brands has served Radisson well. Now, with the launch of its luxury brand in India, the hotel group is making sure that it provides a compelling set of choices for travelers.
The travel industry has long hoped for something to counter-balance the pecking order in Big Tech. It's not assured, but this time around generative AI could make it happen.
Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.
Tourism boards are sitting up and taking note of the possibilities that Indian outbound presents for the global tourism industry. Now if only visa issues could get resolved and airline capacity comes back.
The sheer number of hotel openings in the region indicates that the Middle East is making sure that it has enough capacity to accommodate the growing number of tourists.
Radisson is choosing quality over quantity when it comes to growing its brands. The hotel group CEO Federico González sees the importance of focusing on strategic geographical expansions while tuning to changing customer demands and sustainability basics for hotels.
Choice Hotels sees itself moving upmarket thanks to the addition of Radisson's Country Inn & Suites and other brands. That could help sustain revenue and profits while fending off rivals like Hilton's new Spark brand.