Articles tagged “research”

Except for the down year of Covid, the U.S. accommodation sector has been performing robustly with the short-term rental segment gaining market share. However, it is yet to be seen how the composition of the industry evolves.

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

As confidence returns to the leisure travel sector, Expedia Group’s Traveler Value Index report spells out the latest in traveler trends, behaviors, and desires.

As many private equity and other investors will tell you, massive opportunities remain in the travel industry over the long term. The travel market will undeniably look very different in 2025 than it does today. But if you believe Trip.com's projections, boom times are ahead for many companies.

During Skift Global Forum, we surveyed the travel industry’s decision-makers to determine what the industry thinks they know about consumers given the current landscape, what assumptions are being made, and where there may be a disconnect.

U.S. hoteliers are finding their pricing options constrained because of an influx of both short-term rental supply during peak periods, and because of hotel construction. Hoteliers may decide to get into the short-term rental market or not, but they increasingly have to take it into account when fine-tuning pricing strategies.

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.

Spending as a result of U.S. meetings and events has steadily increased since 2009, and it doesn't look to be slowing down anytime soon, according to new research. Spending on food and beverage likewise isn't easing up at all.

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.