It’s no secret that more accessible technology has changed the way travelers research, shop for and purchase travel. Expedia Media Solutions looked at three examples of how digital is changing traveler behavior and why this matters.
Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.
The bigger question, however, is whether these campaigns will still work in 2017 and beyond; offering discounted rates can only last for so long. Hotels need to start thinking about how they can ensure this momentum continues in the long run without having to use discounted rates.
Major storms. Political unrest. Military conflict. These are the travel risks that keep us up at night. And, to be certain, they’re obvious and longstanding examples of events that can drive a vacation or a business trip way off course. However, these aren’t the only or the most frequently encountered factors at work in the travel insurance equation.
Booking.com has long experimented with vacation rental inventory. Its inventory has been growing rapidly, but vacation rentals still remain a small part of Booking.com's business.
Priceline's acquisition of Momondo strengthens Kayak in regions where it had less market share, including the UK, Nordics, and Russia. Keeping Momondo out of the hands of a rival, or a potential one, also protects the Kayak brand and Priceline as a whole.
Priceline’s growth over the past decade is nothing short of remarkable. In this report, we answer, a simple, but important question — Where do we go from here?