Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.
Ascott is doing what global chains often preach but rarely practice: sticking to markets it actually understands. The company’s Asia-first strategy isn’t bold so much as obvious.
Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.
Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.
All-inclusives are carrying Hyatt’s growth story. What’s less clear is how much ownership Hyatt wants over the distribution platform that drives those bookings.
AOL co-founder Steve Case says his new Waldorf Astoria resort reflects more than just a real estate play. His hope is that the future of high-end tourism lies in community connections rather than resorts that are literally walled gardens.