Articles tagged “royal caribbean”

Royal Caribbean Cruises has stuck by its plan to avoid lowering fares to fill up ships, and that strategy appears to be working. But the cruise operator is benefitting from a lot of other factors right now too.

We are not expecting Armageddon as the Expedia-Hyatt talks come down to the wire. Hyatt wants a fair deal, and Expedia stands to gain if it can retain the broadest depth of hotel content possible. The devil will be in the details but we expect champagne glasses to be raised this week.

Passengers may not care much what executives at cruise companies earn, but it's instructive to realize what goals those CEOs are driven to reach.

As cruise lines find that customers want to spend on experiences, will they seek to offer more personalized options in shore excursions, dining, drinks, and onboard offerings? We think there is potential to further customize what cruise passengers can buy, even on mass-market brands.

As cruise executives often say, having ships all over the world means some areas boom while others struggle. At the moment, China-Korea tensions are hurting Royal Caribbean's business in Asia, but other regions are strong.

As our Megatrend foretold, Skift expected there would be a lot of news around tours and activities this year, but even we are surprised by all the action so early in the year. Will a long background in cruise vacations help Royal Caribbean Cruises' latest venture, GoBe, break out from the pack?

Cruise marketers may already know to pursue millennials and families, but those two groups are incredibly diverse and warrant better targeting.

Listen for insight into how cruise leaders are thinking about cultivating future customers.

The "world's largest cruise ship" title gets a lot of attention from cruisers, and Royal Caribbean knows it can pretty much apply the term to any of its Oasis-class ships. More important than a title is the experience, and the cruise line seems to have found the right mix of features to get passengers on board.

This is a pivotal moment for cruise tourism growth in Southeast Asia, but sustainability has to be in the forefront of development efforts.