Articles tagged “royal caribbean”

Thankfully there were no injuries reported in the fire, the cause of which has not been disclosed. The incident is not exactly what the cruise industry needed after a string of mishaps.

The Carnival Triumph fiasco had an adverse affect on rival Royal Caribbean's performance in the first quarter. However, Royal Caribbean says it performed well despite "recent adverse industry media coverage."

Royal Caribbean’s surprising port announcement was likely motivated by Norwegian’s arrival in New York City this May, and fueled with hopes of capturing a new market of cruisers from the Northeast Corridor.

The Oasis and sister ship Allure set records at launch in 2009, but they'll soon be upstaged by a new mega ship from RCI and face small-but-ambitious challenges from a new class of ships from Norwegian Cruise Line.

On the sales side, Royal Caribbean realizes it needs to use sophisticated marketing techniques and social media. The cruise line won't say it, but it also realizes that direct sales to consumers will become an increasing important part of its business.

The vessels that set a new standard for megaships may not be able to cruise everywhere, but they've made a convincing argument that few big ships do things better.

The lawsuit looks a bit like a shake-down, but Royal Caribbean and its peers will continue to have a hard time enforcing hygiene on their front lines if they have a labor pool that's severely underpaid.

Rather than wait for lucrative Chinese tourists to land upon their shores like the rest of the industry, cruise companies had the ability to show up at their docks where they found a population eager to take a ride.