Articles tagged “royal caribbean”

All of the cruise lines are working hard to figure out how they can sail safely. But executives on Royal Caribbean's second quarter earnings call seemed to acknowledge something else: a lot depends on what the virus itself has in store in its largest market.

Given the longstanding critique of the cruise industry's business model, some critics were pleasantly surprised when U.S. Congress declined to give federal assistance to the industry back in April. Few noticed when the UK did just that as part of its Covid-19 corporate recovery package.

Cruise lines have changed the date of their return to service multiple times now, and Royal Caribbean is no different. Despite selling cruises for the summer period, executives don't seem particularly bullish on the prospect of a full return to service in the near term.

The cruise industry appears to be taking a contrarian stance to U.S. public health officials, a move that's baffling given the industry's need to rehabilitate its image.

Like any great speech, CEO videos about the coronavirus crisis need to be straightforward, authentic, and personal — and most important there needs to be substance to reinforce the message. Some brands have been able to deliver these crisis communications messages much better than others.

The cruise industry has had a spectacularly rotten week. Facing criticism from all sides, it looks increasingly unlikely that many lines will still be sailing as scheduled on Monday.

While dealt a blow by coronavirus, the cruise industry is managing to hold the line on pricing, at least for now. The long-term impact of the crisis remains to be seen, but the cruise industry has weathered many others in the past.

A judge ruling on a citizen-led referendum in the Cayman Islands has, for now, sided with cruise opposition. While the battle is localized, it could point to wider industry implications for the cruise industry.

Just as they've focused on building bigger and more elaborate ships, cruise lines are now seeking to outdo one another with private islands. MSC Cruises' eco-conscious approach is commendable, but will it resonate with passengers?

This seems like a win-win for TUI Group. It gets an established partner to help grow its luxury and expedition cruise line — while also keeping a share of the business — and at the same time it gets the cash to help pursue its digital strategy.