Articles tagged “royal caribbean”

Royal Caribbean is sailing off the boost from the relaxation of Covid protocols. Its executives says business has returned to normal. But that's not exactly right, since it won't ever be back to normal without one important market: China.

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Everybody in the cruise business suffered during Covid except CEOs, it seemed. As passengers canceled or got sick, and workers got laid off, executive compensation topped 1,000 times the median worker's pay. Including tips.

Royal Caribbean — like its rivals in the cruise industry — has had a brutal last two years. But it can finally see a light at the end of tunnel in large part because it fully believes that consumers aren't deterred by rising prices.

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

A wave of CEO departures swept across the entire travel industry this year. But new names in the top office don't always translate to major changes in how some of these companies will operate going forward.

All hands on deck as chief financial officer Jason Liberty takes over, but in which direction will he take the cruise line after the pandemic's choppy waters?

Cruise ships turned into floating harbingers of doom during the pandemic. Now they have a chance to reposition themselves for the remote working boom.

If you're not vaccinated, don't sail — that's the CDC's latest recommendation on cruises anywhere in the world. For the cruise lines, it's becoming clear that the message is, if you want a fully vaccinated ship, don't sail out of Florida.

"Just when you thought it was safe to go back into the water" was the tag line for the movie Jaws 2. But the words may apply to the cruise industry now, given surging infections in cities worldwide. Yet, if you've spent any time with frequent cruise-goers, you know they'll be back booking as soon as it's safe.