Articles tagged “ryanair”

Europe’s low-cost airline rivalries can resemble a soap opera, with familiar characters and recurring insults. But beneath the theatrics lies a very real battle for market dominance and relevance.

The integration charges are more than minor annoyances for smaller OTAs. And the cumbersome way the Ryanair pop-ups work, plus the lack of promotional fares, make the OTAs second-class flight sellers.

Wizz Air’s year-on-year surge looks impressive, but Ryanair’s fuller planes and steadier execution still set the benchmark.

Have you been following the year's aviation news? It’s time to test yourself with the airline portion of our Skift 2025 Travel News Quiz.

It's great to be an airline like Ryanair: Your market clout is so strong that OTAs are just glad to sell your flights without receiving any other compensation from the airline.

The EU's crackdown exposes how widespread aviation green claims have become.

With green marketing collapsing and net-zero plans unravelling, the industry must finally face reality: Its current climate strategy won’t work. A fundamental rethink begins now.

Ryanair’s low uptake for Prime underscores the limits of paid perks in a no-frills model, and shows that even the world’s most disciplined airlines can miscalculate demand.

Farms would ideally adopt regenerative practices. But with transition costs high, carbon credits may help bridge the gap.

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.