Articles tagged “sas”

To the average flyer this makes little sense. Why would a Scandinavian airline build a new airline with the same name in Ireland? But many consumers expect to pay 30 or 35 Euros to fly from Copenhagen to London. If an airline is going to offer those prices, it needs to control costs.

Gustafson believes Danes and Swedes will need to catch up with their automation-loving Norwegian counterparts, but, in our experience, all of Europe is reaping the benefits of a strong focus on digital.

It's success building loyalty is one of the best signs here.

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

If this trend points to virtual tours as the future of air travel booking, we're onboard with the idea.

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

It's like reality TV -- for planes -- on Social Media.

Of course the Scandinavians would treat the current arms-race-in-the-sky as an opportunity to be reserved and smart rather than escalate.

Passengers are happier when they have a good idea what they'll spend before they show up at the airport. SAS can charge a bit more, and still make people happy.

All airlines are in a transition period now, and SAS's changes are indicative of how legacy airlines are adapting.