Articles tagged “saudi arabia”

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.

Saudi Arabia’s tourism ambitions are massive. The question now is whether a well-timed soft-power push in Washington can convert into real investment, credible Western visitor growth, and sustained global demand.

Riyadh Air hasn’t officially opened for business yet, but its loyalty program already has a hotel partner, a lounge, and a marketing strategy.

Despite the many unknowns, the December pilot is the clearest sign yet that the Gulf is actually moving from talk to real tests. And for a bloc pouring money into tourism, smoother borders could change how travelers decide to move around it.

In Saudi Arabia, tourism is now geopolitics. By hosting a historic UN Tourism vote and calling on the U.S. to rejoin the organization, Riyadh is positioning itself as both the industry’s banker and its broker.

AlUla isn’t just selling sunsets anymore — it’s pitching investors on a future with a self-sustaining tourism and film economy. Think fewer subsidies, more Six Senses — and maybe even its own White Lotus.

Delta’s flights to Saudi Arabia come as the country has sought to bolster international tourism.

Renewable energy has arrived - and its acceleration may mark a turning point in the global fight against climate change.

Cynics may see this as a box-ticking exercise to retain Heathrow slots and claim a technical 2025 launch, but Riyadh Air insists it is a phased strategy to ensure a smoother commercial debut.

At the Skift Global Forum, Saudi Tourism Authority CEO Fahd Hamidaddin talked extensively about the country's transformational tourism journey that is rooted in sustainability.