Articles tagged “saudi tourism”

Connecting 22 cities in nine months is a bold ambition.

The Middle East was the world’s second-fastest growing tourism region in 2025 — and then February 28 happened.

The Mykonos-born lifestyle brand is showing how Western operators must adapt to succeed in the Kingdom.

This was going to be a new frontier of tourism and a pillar of Saudi’s future income outside of oil. It’s officially being scaled back.

Saudi Arabia is building its tourism industry at remarkable speed, but room rates are falling, according to new statistics.

The Gulf MICE industry says demand is deferred, not lost. But no one will know if it's true until after the summer when the region asks delegates to meet in 104°F heat.

U.S.-Saudi partnership to develop 50 hotels across the Kingdom by 2029, targeting corporate travelers and MICE demand.

The changes come as Saudi has scaled back some Vision 2030 projects and is accelerating efforts to attract foreign direct investment.

Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.

Saudi Arabia’s tourism ambitions are massive. The question now is whether a well-timed soft-power push in Washington can convert into real investment, credible Western visitor growth, and sustained global demand.