Articles tagged “Saudi Vision 2030”

Repeated delays, many outside its control, have kept Riyadh Air as a glamorous brand rather than a working airline. The U.S. permit filing is a tangible step toward actually getting into the skies.

The Mykonos-born lifestyle brand is showing how Western operators must adapt to succeed in the Kingdom.

Every ambitious project deserves a second draft. The war just cleared the desk for Saudi to write one.

This was going to be a new frontier of tourism and a pillar of Saudi’s future income outside of oil. It’s officially being scaled back.

Saudi Arabia is building its tourism industry at remarkable speed, but room rates are falling, according to new statistics.

The changes come as Saudi has scaled back some Vision 2030 projects and is accelerating efforts to attract foreign direct investment.

Reports of delays at Neom — often citing unnamed sources — have circulated frequently. Now we have the confirmed postponement of the Asian 2029 Asian Winter Games in Trojena.

Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.

Modern sustainability in travel is no longer just about environmental initiatives. Hotel brands must also consider their impact on local communities and commitments to cultural heritage. With those pillars in mind, Boutique Group is paving the way for a new “responsible luxury” model in Saudi Arabia.

Saudi Arabia has been using global hotel brands to put itself on the map. Now the country feels ready to start creating its own.