Articles tagged “skift forum europe”

Lisa Farrar, who leads a tech subsidiary for Nordic Choice Hotels, is a vocal advocate about how hotels can tighten control of their distribution and more effectively engage with their guests. You won’t want to miss hearing her talk at Skift Forum Europe in London on April 30.

You won’t want to miss what Lindsay Nelson has to say about her new role as TripAdvisor’s president of core experience at Skift Forum Europe in London — especially since she’s not afraid to speak her mind about pressing issues in branding and marketing.

London is one of the world's most popular tourist destinations, so attracting visitors isn't really a problem. What the city needs to ensure is that locals benefit from something that can be divisive if managed incorrectly.

Zina Bencheikh has witnessed firsthand what it takes to bring greater diversity to the travel industry — and what the business rewards can be.

The success of Ennismore’s Hoxton hotels brand is founded on the fact that you don’t have to completely reinvent something to make it exciting or lasting. You just need to know what elements bring you — and your guests — joy (while also making a profit).

Alex Cruz said fixing British Airways would take several years. After three years on the job, he appears to be making progress. But there's more work ahead.

Finding ways to insulate destinations from the adverse effects of overtourism is a daunting challenge. Global groups are starting to do the hard work of devising methods to better manage destinations.

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.