Articles tagged “skift forum europe”

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.

The future of brand engagement relies on connecting product attributes and customer preferences on a much deeper level than before. Hospitality and travel is finally catching up with other industries.

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

Of course Google could become an online travel agency if it wanted to, but why would it want to jeopardize such a lucrative revenue stream in terms of ad dollars it receives from booking sites?

Are consumers discarding price-consciousness for convenience? Uber is convenient, but it's also cheap. These dueling preferences aren't clear-cut, and the trends will remain complex.

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

Consumers are starting to realize that the negative effects of our increasing technology usage are very real. Airline industry leaders recently discussed what this means for the experiences they offer.