Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.
In this video from Skift's Hospitality & Marketing Summit, we hear from CLC Lodging President Ron Rogers about how hotels can benefit from engaging with workers who travel for the essential projects that keep North America running — especially as traditional business travel continues a slow recovery.
The hotel industry is riding high on a summer surge of demand, but labor shortages and changing guest tastes mean this industry has to adapt fast as it looks to reignite revenue drivers beyond leisure travelers.