Skift Live Coverage

Coverage of Skift’s events around the world. See the full calendar of future events at Skift Live.

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.
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Why MGM Resorts Is Placing a Huge Bet on Asia

The panic's over. Las Vegas' gigantic venues will soon be back selling things like concrete and computers at full capacity. Which is why MGM's CEO and president William Hornbuckle is looking further afield for the brand's next chapter.

Can Lifestyle Hotels Keep the Growth Streak Going?

Lifestyle hotels have become a popular place to unwind for many travelers, and hotel executives are determined to keep the coolness factors that made them an attraction. But growing pains remain, even when the pandemic goes away.