Skift Live Coverage

The “one ticket” dream isn’t just about convenience; it’s about rethinking the traveler journey from booking to return.

The transatlantic corridor isn’t just a flight path—it’s the cultural and economic backbone of global travel.

International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.

JetBlue president Marty St. George said he was concerned that consolidation is squeezing out smaller carriers from Europe.

The European Commission is optimistic that it will finally be able to reach an elusive goal: implementing a single booking and ticketing system for long-distance rail travel.

AI was all the rage at the Skift Global Forum this week, with the industry’s top executives revealing excitement, and uncertainty, as the tech takes center stage in travel.

What's next for Airbnb? How are the most important travel companies using AI? And do travelers have 'price fatigue'? Here's what we heard from more than two dozen executives at the Skift Global Forum.

Airbnb CEO Brian Chesky talks beds, bots and better travel experiences, and that’s just the beginning, as it eyes new businesses and AI expansions. 

Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.

Expedia Group's consumer brands aren't firing on all cylinders. It's a priority to rev them up.