Articles tagged “skift research”

At Skift Research, we think travel leaders need to be a little Google-obsessed. It’s one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry.

While Asia-Pacific, Latin America, the Middle East, and Africa showed growth and Europe remained stable, North America witnessed a 5% slowdown, mainly due to the “Trump Effect” bringing policy changes, travel bans, and tariffs, leading to shifts in travel sentiment.

You have to be at least a little obsessed with the Google if you want to understand how the business of travel gets done. New data shows that AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands.

The softening in inbound travel demand – especially from Canada – is being partially offset by domestic travel, which continues to show resilience.

In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.

The airline industry's resilience in the post-pandemic period is being tested by a restructuring of the global economy.

In Europe, loyalty is no longer about status — it's about savings, simplicity, and smart choices.

Airbnb’s latest push into locally run experiences and on-demand amenities marks a strategic move to capture more of the $1 trillion travel experience economy.

Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.

The future of travel is social, visual, and creator-led.