Articles tagged “skift research”

A potential recession is on the horizon in the U.S., but we expect hotel performance to stay resilient in the face of economic uncertainty, buoyed by continued strength in the luxury segment - unlike what has been seen in prior downturns.

The travel industry started 2023 on a high note, both in terms of earnings and Skift’s proprietary health metrics. Read this and other highlights from this week in our Saturday news roundup.

Today’s edition of Skift’s daily podcast looks at JetBlue's legal warning, ongoing broad travel recovery, and the booking startup for Gen-Z travelers.

Although not fully recovered, the travel industry gained substantial momentum at the start of the year. All regions have almost recovered from the pandemic blues, Asia Pacific being the only exception. With loosening travel restrictions and China reopening, we expect a stronger travel industry to be less uneven this year.

Although not fully recovered completely, the travel industry gained substantial momentum at the start of the year. All regions have almost recovered from the pandemic blues, Asia Pacific being the only exception. With loosening travel restrictions and China reopening, we expect a stronger travel industry to be less uneven this year.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Today’s edition of Skift’s daily podcast looks at Hyatt’s earnings, U.S. travelers’ online booking habits, and Puerto Rico tourism’s new campaign.

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

This coming year is full of both promise and uncertainty for the travel industry. See what proprietary Skift Research has to say about how travel marketers should prepare.

Today’s edition of Skift’s daily podcast looks at planned travel spending among Americans, Google’s advertising challenge, and waiting for U.S. visas.