Articles tagged “skift research”

Although not fully recovered completely, the travel industry gained substantial momentum at the start of the year. All regions have almost recovered from the pandemic blues, Asia Pacific being the only exception. With loosening travel restrictions and China reopening, we expect a stronger travel industry to be less uneven this year.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Today’s edition of Skift’s daily podcast looks at Hyatt’s earnings, U.S. travelers’ online booking habits, and Puerto Rico tourism’s new campaign.

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

This coming year is full of both promise and uncertainty for the travel industry. See what proprietary Skift Research has to say about how travel marketers should prepare.

Today’s edition of Skift’s daily podcast looks at planned travel spending among Americans, Google’s advertising challenge, and waiting for U.S. visas.

An increasing number of Americans have started to feel the pinch of increasing travel prices. Thirty-four percent of Americans, 10 percentage points higher than last October, plan to decrease their spending on travel in the next 12 months.

An increasing number of Americans have started to feel the pinch of increasing travel prices. 34 percent of Americans, 10 percentage points higher than last October, plan to decrease their spending on travel in the next 12 months.

Today’s edition of Skift’s daily podcast looks at travel’s recovery path, Twitter’s increasing irrelevance for tourism, and Banff’s overtourism battles.

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to be able to manage their public perception.