Articles tagged “skift research”

Good morning from Skift. It's Thursday, June 16, in Puerto Rico (where the Skift Team is meeting). Here's what you need to know about the business of travel today.

In May, 47% of Americans traveled, a 4-percentage-point lift from the same time last year. In addition, 41% of U.S. consumers have already planned to travel and another 30% indicate they are likely to travel this summer, pointing to a very strong summer season for the U.S. travel industry.

Nearly 47 percent of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, with the mounting anxiety about an economic downturn. the number of consumers who expect to cut down on travel spending rose sharply.

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

The latest data and insights from our partners shows that the travel industry is continuing to return to ‘traditional’ levels of demand, and traveler behavior is looking increasingly like it did before the pandemic.

Good morning from Skift. It's Friday, May 20, in New York City. Here's what you need to know about the business of travel today.

Myriad ways exist for hosts to build their short-term rental businesses. And if the choices are complex today, just wait for the rush of new vendors and operators seeing gold in them hills.

The pandemic boosted the growth of the already flourishing short-term rentals sub sector of the European accommodation market. It is still to be seen how the various sub sectors will compete to define the market landscape.

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.