Articles tagged “skift research”

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Venture Investment Trends in Travel 2022

In a strong vote of confidence for the recovery of travel, venture capital funding for startups in our industry strongly rebounded in 2021. Travel startups raised $8.6B in 2021, up 73% from 2020 and now nearly fully recovered at 90% of 2019.

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.