Articles tagged “skift research”

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Remote work is here to stay and will have a dramatic impact on the travel industry as Americans rethink their relationship between work and travel.

Short-term rental platforms like Airbnb and Vrbo are increasingly reliant on professional property managers to provide quality inventory. This considerably closes the gaps of service standards and reliability between the rental and hotel industries, which brings key opportunities for rental operators.

Watch a full session from our recent online event devoted to the short-term rental and outdoor industries.

The travel recovery continues, but the strong performance of a few standout countries, including the U.S., Mexico, and China, disguises continuing weakness in especially Europe and Asia.

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

Fuel efficiency is integral to the bottom line of airline operators. Skift Research found that efficiency improvements fluctuate considerably by year and between companies. Most were unable to achieve efficiency goals set by the industry.

Pressure is growing on airlines to reduce their carbon emissions. But how do you do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.

The U.S. travel rate jumped to 35.3 percent in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.