Articles tagged “skift research”

Legacy property management systems (PMS) missed the boat when tech innovation started ramping up. Now they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it’s crazy exciting.

Heading into 2020, we handpicked 10 reports we published in 2019 that touch upon the most important topics and trends in travel. These themes should be top of mind moving forward.

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.

Middle Eastern travelers spend a lot of money on outbound trips. It’s time the travel industry started paying attention to this region.

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here's what you need to know to be prepared.

Wellness tourism is here for the long term. Understanding what it is today can help stakeholders find their place in this booming sector.

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.