Articles tagged “skift research”

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With the sale of a majority stake in the company's owned and leased hotel business, AccorHotels is a more stable, nimble company, with the ability to pursue additional acquisitions and other strategic initiatives. In our latest research report, we break down what going asset-light means for the company and tackle ways of measuring the success of its M&A strategy.

Airbnb has built itself into the third most richly valued startup in the world over the last decade. But business never stands still, and as Airbnb harvests its gains, the latest generation of alternative accommodation startups are collecting all of the new venture capital in the space.

Ever since Naoshima, Japan, became home to a number of contemporary art museums, sculptures, and installations, the island's identity as an "art island" has become intertwined with its history and culture. Naoshima now represents a way for other destinations to think about how tourism, and art tourism specifically, can be used to revitalize communities while preserving tradition and demonstrating respect to heritage.

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The travel industry, no stranger to disruption, is experiencing a new wave of venture-backed startups. These businesses are generally larger than ever before and focused on bringing new customers and products into the digital travel fold. We expect this momentum to continue and for it to have an impact on executives, founders, and investors throughout the sector.

The battle over airline distribution costs has been fought from boardrooms to courtrooms to the press. Though each airline is in a unique position, we examine the industry-wide data to take a cold look at the facts as best as possible.

Airline distribution needs to change to keep up with the modern economy. Its tech is evolving, but it takes time to turn around such a large and complex ship. Will changes come fast enough to avoid outside disruption?

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.