Securing a booking is a major first hurdle for travel brands. Keeping travelers happy after the booking process as their trip approaches, and then keeping spirits high throughout the trip, helps them see that their great experience is one that they want to repeat again and again.
Expense reporting is still the bane of many business travelers' existences even though it doesn't have to be. Travelers are far ahead of their companies and it's time for mangers to adopt smarter tools like these to help their policies catch-up with the times.
We haven't reached the reality of travel hacks such as hourly hotel room rates becoming pervasive. But once booking sites understand this is how to win more business travel and hotels learn that they can fill more rooms this way that would otherwise go unbooked, travel hacking won't be a hack anymore--it will have business plans and more sophistication.
For all the hype the online travel world generates every time a new acquisition is announced it hasn't made the travel booking process as simple and transparent as it could be in some cases. We'll see if new entrants can help move this cause along in 2016.
Meetings and events have become increasingly important for destinations to promote revitalization efforts and their worthiness of tourism dollars and these startups offer solutions on finding ideal venues and gaining valuable insights from attendees.
These startups have ideas that build on themes travelers have already said they care about: visuals as the gateway to travel, wanting brands to actually know who they are and wanting something unique at sites that by definition are already unique.
Luggage has physically been redesigned to respond to what 21st century travelers need when they're not at home, but the next challenge is tackling what to do with that luggage when travelers don't need access to it during their trips.