Articles tagged “skiftstats”

Spending on targeted advertising in travel will keep building throughout 2016 and in the process brands need to help travelers better understand how they're being targeted and why that's a good thing.

The end of the recession, while certainly a cause for celebration, has led hoteliers to become more cautious in their hiring and payroll processes as the embers of minimum wage fights grow brighter across the country and the impact of lower unemployment levels settles in.

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.

Mobile is the present and future of travel booking as desktop slowly creeps out the backdoor during the next decade. Mobile's future also doesn't necessarily mean apps, as brands devote major redesign efforts to their mobile sites for travelers weary of having too many apps.

Spend-based airline loyalty programs may sound more fair in theory than using miles flown but PwC's research show it's basically 50/50 in terms of which passengers benefit and which ones lose out.

Just as U.S. travelers expect deals at retail stores during the holiday season, the same is true for airlines and hotels with travelers waiting for bargains until a couple days or weeks before departure or check-in.

Chinese travelers will increasingly search for local, authentic products to snag during overseas trips as they become more independent and forgo escorted shopping tours, many intending to spend whatever it takes to bring home souvenirs with great stories.

There's plenty for Europeans to see in their own countries and some non-EU currencies becoming more unfavorable to Europeans, such as the U.S. Dollar, makes choosing a European vacation even more ideal.

Credit cards are now more secure in the U.S. with chips required for all new cards and European cards have had these chips for the past decade, which helps explain why generally less secure debit cards aren't brought on trips as much anymore.

Family travel is one of the fastest growing segments in travel yet many brands don't focus on families at all or don't understand their needs. These charts offer a window into the minds of families planning travel during this time of growth in that space.