SxiftX Showcase: Destinations

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

As nature-based travel gains global traction, Azerbaijan is leveraging its diverse landscapes to redefine its winter tourism appeal. The country is investing in luxury resorts and unique winter activities to attract travelers looking for authentic experiences.

In this report, we explore how destination leaders can implement sustainable sourcing and procurement procedures in the tourism supply chain — a practice increasingly referred to as “local sourcing” — to support local communities, drive economic growth, and positively impact the planet.

In a new report, Visa details how public and private interests can collaborate to make sustainable travel a reality and conquer the “say-do gap” between travelers’ stated preferences and actual consumption patterns.

As Red Sea Global opens its first destination, it’s moving the needle from traditional sustainability to regeneration. The focus on regeneration marks a shift in industry standards, with potential lessons on how tourism can more actively benefit local communities and environments.

Iceland may be best known for its stunning natural landscapes — including glaciers, waterfalls, geysers, and hot springs — but a thriving local art and literature scene makes it a cultural hub fit for any corporate retreat, incentive trip, or leisure vacation.

As eco-conscious travel gains traction, destinations worldwide face the task of converting sustainability rhetoric into reality. NEOM aims to substantiate its environmental commitments through action. Ultimately, transparency will be the critical factor in earning traveler trust.

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.

Travel's focus on sustainability is giving way to the more impactful concept of regeneration. Luxury travel, too, is stepping up, looking beyond minimizing harm to actively restoring and improving ecosystems. The challenge lies in execution, where real-world impact will define success.