SxiftX Showcase: Destinations

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.

Expedia Group Media Solutions’ Q3 Travel Recovery Trend Report features the latest research and key data on how travel is returning, with actionable insights to help guide the industry as it captures new demand.

Sustainability can no longer be an afterthought for travel companies. Those that make bold moves now to redefine how things work for a reemerging sector have the potential to become industry leaders in an altered world.

As the world begins to recover from the pandemic’s effects and luxury travel evolves, there’s an opportunity to build new destinations from the ground up that implement cutting-edge technologies to usher in smart tourism and create bespoke experiences from day one.

At a time when sustainability, social distancing, and reconnecting with the environment are key priorities for travelers, Azerbaijan offers a number of unique ways to experience its natural riches.

For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.

With an early commitment made in 2020 to safely bring back meetings and events, Fort Worth is carrying the momentum into this summer with a surge of leisure travelers, sports fans, and the return of business events.

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

With international travel on pause, Azerbaijan Tourism Board is inspiring Azerbaijanis themselves to discover the diverse, authentic offerings the country has to offer, more conveniently than ever.

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.