Articles tagged “SkiftX Showcase: OTAs”

For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.

Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.

As travelers invest more in premium, emotionally charged trips, hotels face rising pressure to provide continuity and reassurance. Peace of mind has not only become the ultimate luxury, but a new measure of guest loyalty.

Experience-led travel is transforming how people explore the world. Travelers now choose destinations for cultural and entertainment moments, creating long-term growth opportunities for cities that invest in live events.

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window.

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.