Articles tagged “SkiftX Showcase: OTAs”

Our new eBook, Hotel Revenue: A Recovery Guide For Travel Agencies, encourages travel agencies to pivot their value proposition, and hone in on hotel sales as they chart the path to post-Covid recovery.

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.