Articles tagged “SkiftX Showcase: Technology”

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

Why Short-Form Video Is the Future of Social Travel Marketing

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an opportunity to showcase their key messages in new, creative, and hyper-relevant ways.
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Executive Q&A: Providing Innovative Solutions to Support Today’s Business Travelers

Business travel recovery trends differ by company size and sector, but regardless of their circumstances, organizations large and small are seeing now as a critical time to reconsider return on investment of business travel, to update their approach to sustainability and traveler well-being, and to digitize and automate the travel and expense process.
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New Handbook: Unlock CX Insights to Optimize Booking Experiences

A confusing or frustrating travel reservation system can result in abandoned carts and lost sales. In a new handbook, “Travel and Tourism: Gaining Customer Insights Before You Lose the Reservation,” Acoustic reveals how eliminating friction within the reservation system is the key to building customer trust and increasing conversion rates.
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How Independent Hotels Can Make Smarter Pricing Decisions Faster

As new booking windows and travel patterns reshape the hotel industry, artificial intelligence works most efficiently when it’s assisted by the knowledge of experienced revenue managers. “Controlled automation” is the answer to a successful dynamic pricing strategy that gives independent hotels an advantage in a competitive landscape filled with big brands.
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How Travel Companies Can Tap Into Airline Data to Understand Traveler Behavior

The travel industry creates a substantial amount of data, and connecting the dots to actually use it for business strategy hasn’t been so simple — until now. The Airline Reporting Corporation’s cloud-based data infrastructure is delivering real-time insights to help airlines, agencies, and destinations make better decisions.
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