As a monster summer travel season is a rapidly approaching, here are some trends worth noting as the industry continues its recovery from the pandemic.
Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
Until recently, travel was seen as a luxury and once-a-year activity by Indians. International trips were even more infrequent. The new generation of Indian travelers is changing that.
As with privacy concerns, the European Union is ahead of the U.S. when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far.
In the age of social media shaping travel trends, the decision to include globetrotters and content creators to address travel challenges could resonate with a significant audience.
Paris Hilton is backing a new trip planner that combines AI and social media, shortly after another social media-based travel app announced backing by John Legend.
The issue of long wait times for U.S. visas, particularly for Indian applicants, stands out amidst the overall increase in U.S. visa applications and issuances.