The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity.
Mobile-first consumers have played an enormous role in the travel industry and their influence is showing no signs of slowing down. Here's a look at how Skift has covered their impact on the travel industry.
The Trivago-Huawei deal is one of several Trivago is piloting where it provides backend services to business partners. These could develop one day into a material revenue stream for the German company.
The coronavirus pandemic has shown that building a strong chat and messaging infrastructure has never been more vital to companies that want to provide the best customer support experience possible.
Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.
Travel is more accessible today than ever before because of mobile devices and the travel industry knows this. We don't see anything wrong with nudging travelers to look up from their devices every now and then, but promoting a device-free vacation reads a little tone-deaf in 2018.
Mirroring the larger luxury sector, car manufacturers are finding that a legacy brand is not enough to attract the interest of newly affluent customers. They must adapt to demands while maintaining their standard brand quality to thrive into the future.
Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.