Trivago and China’s Huawei Partner for Smartphone Company’s Paid Search
Photo Credit: Trivago CEO Axel Hefer (R) speaking with Skift Travel Tech Editor Sean O'Neill at Skift Global Forum in New York City on September 21, 2021. Trivago is now powering a portion of Huawei's metasearch. Skift
Skift Take
The Trivago-Huawei deal is one of several Trivago is piloting where it provides backend services to business partners. These could develop one day into a material revenue stream for the German company.
Trivago, the Germany-based accommodations search company, entered into a multifaceted partnership with the globe's third-largest smartphone company, China's Huawei.
The two companies agreed on a strategic partnership to jointly develop travel products in Huawei's mobile services platform. Essentially, Trivago will be powering a chunk of Huawei's paid hotel search business. A new Trivago app will appear in Huawei's app store, which counted 580 million users in 170 countries in September.
The alliance includes jointly developing accommodations' listings in Huawei's metasearch product. That search feature is branded as the smartphone company's Petal S
